01 · Social
Instagram & TikTok
60-second episode cutdowns lead, followed by 15-second "Best Moments" from each episode, creating up to a dozen unique assets that keep the show in feeds throughout the week.
02 / 07
The Show
A Conversation
Over Cards
We're launching the world's first trading-card trivia show. On Chasers, the biggest names in the world try to identify four cards through four fun, deep-cut questions, then go down the rabbit hole of how they're all connected. A viral-friendly format and real, raw conversation, wrapped in one digital show.
Chasers · Shadow Lion
03 / 07
The Opportunity
Cards are booming
Short-form is winning
Explosive
Growth
Growth
The sports trading card market hit $10.4B in 2024 and is projected to reach $20B in the next five years.
Circana
New
Markets
Markets
Sports card sales on eBay rose 48% in 2025, with trading cards now making up roughly 10% of total toy sales.
eBay
Short-Form
Dominance
Dominance
Short-form videos generate 2.5× more engagement than longer videos, with 66% of marketers calling them the most engaging form of social content.
Sprout
Branded
Potential
Potential
Unscripted interview shows like Hot Ones, Chicken Shop Date, and SubwayTakes collectively reach tens of millions daily. Branded content on these formats routinely performs as well as organic, sometimes better.
Axios
Chasers · Shadow Lion
04 / 07
The Format
Three Cards
One Grail
Contestants attempt to answer three trivia questions to identify cards that are in some way related to their lives. Someone from their hometown, a player they share a record with, or maybe just the same nickname. Follow ups turn each card into a topic of conversation. Each correct answer reveals a card, and wins a guess in the final round.
Chad Pennington
This Marshall gunslinger was the first QB off the board in 2000, 6 rounds before Tom Brady.
Chris Hogan
This receiver led the NFL in YAC in 2016, before retiring and going pro in another sport a few years later.
Fernando Mendoza
With roots in Boston and Miami, this player was under-recruited in his home state, but went on to win a National Championship from the Big 10.
$15K
The Grail
You threw a game sealing fourth quarter touchdown to Donte' Stallworth in Dallas in 2007. Who was the safety in coverage?
Chasers · Shadow Lion
05 / 07
The Team
The Team
Kevin Bonner and the Shadow Lion team have worked alongside Tom Brady for over ten years. Bonner is the voice behind Brady's Last Week With Tom YouTube series, driving over 500M impressions since its launch at the start of 2025.
Director and DP Ethan Byrne is behind the camera running the show. With a resume that includes the NFL, Adidas, Fanatics, and more, Byrne has built a premium, cinematic aesthetic that helps the show stand out from the busy short-form scene.
Award-winning creative studio Shadow Lion is the engine. With a full rolodex of talent and industry best-practices from their time producing shows like Caleb Pressley's Sundae Conversation, Shadow Lion will help ensure high performing content, and strategic brand integrations.
The Chasers Team
2026
Chasers · Shadow Lion
06 / 07
The Talent
The Talent Everyone
is Chasing
Guests will cover all corners of the sports world, from players to creators and fans. The only requirement is a general appreciation for sports; from there the team will build a fun, skill-appropriate show around your knowledge and niches.
Pilot Episode
Tom Brady
NFL
Karl-Anthony Towns
NBA
Alex Rodriguez
MLB
iShowSpeed
Creator
Caleb Pressley
Host
Angel Reese
WNBA
Donovan Mitchell
NBA
Rob Gronkowski
NFL
Christian Pulisic
Serie A
Livvy Dunne
Creator
Chasers · Shadow Lion
07 / 07
Distribution
Where it Lives
The show will release weekly across all digital platforms. Big-name athletes and celebrities will collab-post on Instagram to push reach, and grail-card giveaways further incentivize audience engagement. Supplementary episodes featuring influencers and creators will drop on Instagram and TikTok only, filling out a non-stop flow of content from the handle.
02 · Longform
YouTube
10-minute full interviews live in longform on YouTube, targeting a Hot Ones viewer. Longer watch-times, room for contestants' full answers and the natural flow of the conversation.
YouTube
Tom Brady Goes Deep Chasing his Rookie
10:14
Chasers · Shadow Lion